SOCIAL MEDIA STRATEGY GUIDE
FREE FOR B2B BUSINESS OWNERS!
We provide specialist advice and partnership for B2B companies wanting to adopt social media strategies that replicate customer attraction. The campaigns we create are guaranteed to grow your audience organically to help you increase sales and revenue.
If you follow the strategy set out in our FREE guide we GUARANTEE you will increase your online audience organically which will help you increase sales and revenue.
We are giving this guide away COMPLETELY FREE OF CHARGE and without any obligation so we can demonstrate the benefit and value that our services can add to your business.
To receive a PDF copy of the Social Media Strategy Guide for B2B Companies and a no obligation proposal for your business (including costs) click the button above or get in touch via email at email@example.com.
Thank you very much for your excellent work setting up Portel AV Limited’s Twitter and LinkedIn campaigns. Both are going well and our hit level has increased dramatically just as you said it would. I cannot recommend you and your team enough. Please use this as a testimonial as to your excellent services.
Steven Barrett, Managing Director, Portel AV Limited
I asked Kaboom to produce some marketing materials for my business 2B People Consultancy to use on Twitter and LinkedIn. I was very impressed with the visuals and the narrative produced and it has had an immediate impact on my business profile. In the first month I have already picked up 2 new pieces of work. Thanks John!
Rob Cooper, Director, 2B People Consultancy
Below are the most common
social media mistakes by B2B companies
Question: Do We Have To Be On Every Social Network?
This is the first step of your strategy. Which platforms?
Using them all just for the sake of having a profile only increases your workload and can weaken your engagement. Instead, ask yourself “where do my audience hang out?”. If they’re not on Instagram or Pinterest what would you achieve by being there?
In the beginning stick to the mainstream of at least two of the big three between LinkedIn, Twitter and Facebook. Once your strategy is generating results you may want to start using videos in which case you can then create another profile on YouTube. Don’t feel you are getting it wrong by not being there from day one.
Start with two platforms. When you have more time, content and resources you can add other networks.
Question: What Content Should We Post?
Answer: Content Your Audience Wants To See.
Put yourself in the position of being your ideal customer. What would spark your interest.
Product Advice? Service Plans? Industry News? Extended Warranty? Finance Options? Client Testimonials? Company Background? Latest Offers?
If you have a good awareness of their pain points a great strategy is using those to demonstrate how your company can provide the answers.
Can you see already how we are forming a real strategy for success?
Question: Should We Post On A Regular Basis?
To generate a return from your social media activity you MUST be consistent and have the facility to schedule your posts in advance. If you are still trying to publish all your content manually time will become an increasing issue, your new strategy will fall at the first hurdle and never achieve the results you are looking for.
Inconsistent posting equals inconsistent engagement which delivers poor results.
Question: What If We Want To Handle It Internally?
Answer: Not Unless You Have A Qualified Person.
The biggest mistake is to assume that your youngest member of staff can do it. Yes, they will likely have their own personal social media profiles and be able to use image filters, badges and stickers but this has ZERO value for your company strategy.
The creation of content and management of a successful B2B social media campaign requires a completely different skillset. If you appoint someone without that knowledge and experience you will not achieve a financial return on your strategy.
The combination of an Intern and a DIY approach is unlikely to deliver the results you desire.
Question: Should We Outsource Our Social Media Marketing?
Answer: If You Believe In Your Company’s Products And Services Yes.
If you don’t have the resources or skills to create a social media campaign from scratch outsourcing can be a very smart move. But don’t take a completely hands-off approach which is why we work “with” our clients rather than taking complete control. You know your business better than anyone which is why we only publish content that is approved by our clients.
Our services provide you with a new skillset AND give you the time to convert your social media engagements into new spending clients for your business.